“It’s not what we do once in a while that shapes our lives, but what we do consistently.” -Tony Robbins
This world is filled with cousins, not just for me. Although, I admit I may be unique. You see, I have over 50 first cousins. Add to that, I can’t even count the number of others that are designated cousin in the relative tree. On my maternal side, my grandparents had over 20 siblings, and on my paternal side, my grandparents had at least 10 that I am aware of. So, start multiplying those aunts and uncles’ offspring and their offspring, as well as the offspring of my 50 first cousins and their offspring. If you brought us all together by my bloodline alone, we could build a city. Do I know all of them? Of course not, but I am proud to say that I knew all 50 plus first cousins. Some have passed on much too early. But, out of the ones left, some were as close as if they were my own siblings, others I vacationed with and got to know them that way, others I didn’t get to know until we were adults, but all of them I know personally and love. Thanks to Facebook and occasional family reunions, I know a few of their extensions, and in other cases, I know their offspring well. That’s why it was so exciting to have all three of my grandchildren together this past week. They were getting to know each other better, creating memories that will last a lifetime. Watching them connect made me consider our connections beyond our bloodlines, and it hit me. We, humanity, are all cousins to some extent.
To take that thought a little further, all of creation is related in some manner. We are made of the same substances, the same energy as plant life, animal life, and the soil and rocks beneath our feet. We were all created by the same Universal source, whether you refer to It as God or the Universe or your cultural name for either. One thought created this world and all that is in it, so that thought, that God is the parent of all that exists. If we came from one parent, then we are definitely brothers and sisters and whatever we create makes our offspring, our creations, cousins. When mankind finally realizes we are one family exhibiting a variety of uniqueness that contributes to the betterment of us all, we will accept each other as family living in a world full of cousins.
Humans love stories. We exist in stories. That is why the great teachers like Buddha and Jesus are still revered by the masses. They taught through storytelling, vivid parables and examples of how life should be lived. Their stories resonate within our souls. Stories. They are timeless and are continually seeding our minds with worry or hope or faith, dependent on your life’s situation.
Think about it. You are always telling yourself or someone else a story. Other people are always telling you a story as well. For instance, people listen to the office gossiper because that person is so good at relating a story, even if it’s detrimental. How do you think President Obama was elected or even Trump? President Obama seeded us with stories and visions of a better progressive world. Trump planted the world with stories of fear. He had his followers envisioning the past as the good old days. Let’s face it, there is never a time when we are not amid a storyline, one that has happened, one we are creating, one that we are planning, or one that we are fantasizing about. Isn’t this why we have become a society of television watchers. We are hooked on stories. I admit I am a binge-watcher. There are only a few shows that I worry about seeing as they air anymore. I’d rather watch the whole season at once for the story. I want the entire story from beginning to end, like reading a book or a series of books. I must have it all.
As a writer who loves to read books for stories as much as she likes to watch television, I know the value of all stories is the word. The words that tell the stories evoke emotion and possible action. What words are creating your stories today?
Why would writing a book help build your business? People prefer to do business with an expert. If you want to establish yourself as an expert in your business specialty, you should consider writing a book. You may have already thought about it and dismissed it, considering the number of books and experts already available to your client. Or, maybe you don’t know where to start. My advice, start. What will you have to lose? Writing a book to teach or reach others doesn’t have to be complicated. Keep it simple and direct, and informative enough to be beneficial to your potential reader or client. If you are wondering who will publish it, don’t sweat it. Publish it yourself. Or not. You have the option to choose how you will release it.
Who knows? You may have expertise that a traditional publisher will want right away. Can you share your knowledge uniquely and entertainingly? Think about it. Either way, don’t discount the advantages of self-publishing of your book. Your ability to remain in control and to reap most of the benefits with one less middleman should be your determining factor of how to get it published. The other essential element in making that decision is your targeted audience. Your target audience may not be the same audience that will put you on the New York Times’ Bestseller’s list, but it could be an audience that generates earnings excelling that of most best-sellers or even well-sellers. For instance, if your book is about team building or is process driven, or any topic that helps employees in a large corporation, those corporations may buy more books than you could dream of selling anywhere. For instance, a company with 10,000 employees could potentially buy 10,000 books. Multiply that by your profit per book. $$$$. You can breathe now. But, take your book a step further. Create a seminar or speaking platform based on your book or your expertise in creating income streams in addition to your book sales. Think about it. Just thought I would give you something to think about today.